Coffe as easy as it gets

ask

solution

work

Branding + Packaging

We were asked to develop a strong and memorable brand identity for Barista, a brand that focuses on sourcing the best coffee and celebrating the art of brewing quality coffee. The aim is to establish Barista as a premium brand that resonates with coffee enthusiasts and casual consumers alike. The branding needs to be modern yet approachable, ensuring its packaging is instantly recognisable in a competitive market.

We designed a modern logo with some visual elements that can be used across multiple platforms, enhancing brand recognition. The design will balance modern aesthetics with a touch of warmth to evoke a sense of familiarity. The blue color and eco-friendly packaging not only stand out on the shelves, but also communicate product information in a very simple design. Each package will highlight the origin and quality of the beans, reinforcing the brand's commitment to excellence.

client

Barista

year

23

Collab

Alejandra Jáuregui

Alejandro Villalobos

Graphic design/

Alejandra Jáuregui

Alejandro Villalobos

Packaging/