top of page

DOGGED JOURNEY

DOGGED JOURNEY

DOGGED JOURNEY

Where paws lead, memories follow.

Dogged Journey is a brand that uses technology for everyday challenges as a pet owner.

ask

recognition

solution

work

 

Branding + Packaging + Product Design

 

To create a brand that is modern and minimalist but at the same time presents itself as a market friendly brand, creating an emotional connection with the dog owners. Whereas the target audience is primarily dog ​​owners in cities around the world who want new practical solutions using technology for everyday challenges as a pet owner. 

The client asks to be seen as a premium brand but without ceasing to be accessible to different audiences. And alongside with the visuals, and the slogan, it must connect with customers and their love for their furry friends.

 

Create a brand with visuals that connect with the target audience through graphics of dogs of different breeds and sizes. Keeping white as the main color to maintain the minimalist approach that the client wanted; accompanied by black lines and elements drawn with pencil strokes, adding some color touches to give it a bit of fun and warmth perspective.

The slogan "Where paws lead, memories follow" expresses that "Journey" throughout the life of the dog and the owner in which wherever our pet goes, the memories and experiences will be special and will stay with us forever.

client

 

Dogged Journey​ (United States)

 

Not yet

year

23

Collab

Alejandra Jáuregui

Alejandro Villalobos

Graphic design/

Alejandro Villalobos

Product design/

 

bottom of page