GUEVARA

Lawyers and Consultants

client

Guevara: Consultores y Abogados

work

Branding

ask

We were asked to develop a strong and memorable brand identity for Barista, a brand that focuses on sourcing the best coffee and celebrating the art of brewing quality coffee. The aim is to establish Barista as a premium brand that resonates with coffee enthusiasts and casual consumers alike. The branding needs to be modern yet approachable, ensuring its packaging is instantly recognisable in a competitive market.

solution

We designed a modern logo with some visual elements that can be used across multiple platforms, enhancing brand recognition. The design will balance modern aesthetics with a touch of warmth to evoke a sense of familiarity. The blue color and eco-friendly packaging not only stand out on the shelves, but also communicate product information in a very simple design. Each package will highlight the origin and quality of the beans, reinforcing the brand's commitment to excellence.

year

26

Collab

Graphic design/

Alejandra Jáuregui

Alejandro Villalobos

Packaging/

Alejandra Jáuregui

Alejandro Villalobos