LUNESSANT

Lunessant is a French boulangerie that celebrates heaven in every bite.

client

Lunessant (Mexico, 2025)

work

Branding / Packaging

ask

Lunessant is a French bakery whose name comes from a play of the words "Lune" (which means "moon" in French)" and "Croissant" (which means "crescent" in French), also "Lunessant" (which means "Holy Monday" in French) it alludes to the heavenly nature of each bite. The client was looking for a visual identity that reflected this poetic connection, with an elegant and modern style. The request was for a predominantly white aesthetic with subtle color accents.

solution

Graphic elements inspired by various French breads were used, as well as the main illustration, which merges the shapes of a crescent moon and a croissant into the visual identity. The logo features distinctive yet simple typography.
The color palette is composed of white and intense black with hints of orange to accentuate the design. The visual system balances sobriety and warmth, ideal for packaging, signage, and digital content, conveying an identity with subtle nods to French bakery and its connection to the celestial.

year

25

Collab

Branding/

Alejandra Jáuregui

Alejandro Villalobos

Packaging/

Alejandra Jáuregui

Alejandro Villalobos