RRACING F1

The House of F1.

client

RRacing F1 (Mexico / Brazil, 2024)

work

Branding / Packaging / Web Design

ask

Our client requests a comprehensive branding for "ARE RACING F1" with a clean and impactful image, emphasizing a red color scheme inspired by the iconic aesthetic of Formula 1. Additionally, they need an intuitive e-commerce platform for their specialized store selling scale F1 cars. The platform should be capable of managing a diverse inventory and prioritize a sleek and user-friendly UX design.

solution

We Develop a strong brand identity for "RRF1". The logo features two parallel lines forming the R's, evoking race tracks and big radios for the f1 typography curves. We also focus on a vibrant red color palette to capture the dynamic essence been join by the broad range of products and the sophisticated website what was required to have big impact on e-commerce ensuring a seamless and immersive shopping experience for users.

year

24

Collab

Branding/

Alejandra Jáuregui

Alejandro Villalobos

Packaging/

Alejandra Jáuregui

Alejandro Villalobos

Web Design/

Alejandra Jáuregui