TERRA BALAM

A mexican avocado producer with the highest quality standards and freshness.

client

Terra Balam (Mexico / United States, 2024)

work

Branding / Web Design

ask

The client wanted a logo for “Terra Balam” that reflected the essence of ecotourism.
The word “Balam” in Mayan means jaguar, so the logo needed to include the animal's figure and subtle Mayan elements.
For the website, they wanted a very simple and easy-to-navigate site that simply displayed a 3D tour using existing images and a custom map they asked us to create.

solution

We created an identity for “Terra Balam” that would reflect the essence of the destination by integrating the jaguar, evoking its importance in Mayan culture, with details inspired by Mayan hieroglyphics, striking a balance between cultural authenticity and authenticity. The website was developed with a dedicated space for the client's desired interactive virtual tour, utilizing the company's existing 3D model, creating an experience that allows users to explore the space immersively.

year

24

Collab

Branding/

Alejandra Jáuregui

Alejandro Villalobos

Web Design/

Alejandra Jáuregui